Haug London Haus: Salon in Fitzrovia

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Is the bob the biggest hair trend in 2024?

Online fashion and lifestyle magazine Stylist  asked our Fitzrovia salon founder, Philipp Haug for his insights on the biggest hair trend of 2024, the bob.

Read on for what Philipp and Stylist journalist Aidan Milan had to say about the trend: 


“Since last year, trend forecasters have been talking about all the ways the bob is going to be big in 2024. And they’ve been proven right, with stars like Ayo Edebiri, Carey Mulligan and Zendaya all living their best bob lives lately. 

Bobs are, of course, nothing new. But seeing so many people on and off the red carpet rocking similar haircuts – from the short 90s bob to the Italian variety – is still striking. It’s understandable, though; bobs are chic and fun. 

But a trend this big raises the question: why are so many of us chopping our hair off right now? After all, our hair carries a lot of emotional significance, and cutting it off is a big decision with big feelings attached. So when the bob dominates, is there something deeper going on?”

Haug sees braving the chop as a way for people to claw back a sense of control, regardless of how in charge we really feel about the things in our lives or in the wider world at the moment.

He explains: “The bob has a new softness that makes it easier to style and wear, plus there are so many amazing tools and products that give you control over how you want to wear it no matter what your hair texture is. 

“I think to a certain extent that’s also what people are craving with this cut – an element of control in what feels like an increasingly chaotic world, and the ability to make a change.”

You can read the full article and see the images from Stylist magazine here.

Are you thinking about how the bob trend could work for you?  There are so many varieties of this iconic look but what’s most important is that it is cut with skill and expertise, and this is right where our hair cutting specialists step in! 

Book a consultation with one of our team and start your new hair journey, you won’t regret it.


We’ve loved reading about the bob trend for 2024, if you have too then here are some other articles that you might find interesting:

Prepare for the midi bob trend in 2024 with Vogue

12 bob haircuts that are trending in 2024 with Refinery 29

The old money bob with Harpers Bazaar