Haug London Haus: Salon in Fitzrovia

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Should I stay blonde or go brunette?!

At this time of year, all the talk around making seasonal changes in our wardrobes, to make- up and with hair colour leads to long consultations with blonde clients who are experiencing conflicting emotions around whether they ‘should’ go darker as the autumn and winter months approach. We’re here to say that this is your sign to embrace your blonde locks and resist the seasonal pressure to go darker. Blonde doesn’t just belong to the sunny days of summer; it can be the ultimate winter glow-up too.

Photo credits: Claudia Schiffer, Sabrina Carpenter, Beyonce and Lindsay Lohan

How can I change up my blonde?

By opting for golden, honey hues, and buttery tones, you can maintain brightness and warmth without feeling the need to dive into darker shades. Winter blonde trends are all about strategic placements of light and warmth, but the results are radiant. Lighter shades can reflect more light, giving a fresh, youthful appearance that stands out against winter’s dullness. If you are looking for a shade that will create shine this winter, opt for a warmer, blonde like Lindsay Lohan or Rihanna’s light auburn shades as these tones are extra vibrant, glossy, and extremely on trend. If gold is more of your tone then look to Sabrina Carpenter, Beyonce and Claudia SchiKer for a luminescent take on a warm blonde shade. There is a wide range of blonde shades to suit every skin tone and style preference.

What should I know if I decide to go from blonde to brunette?

While going dark just for the winter months can seem appealing, it’s not without challenges. Darker shades can initially feel quite intense if you’re used to the brightness of a blonde level. It’s good to know that a darker shade will still require some upkeep even if it is a lower maintenance option. When a lighter hair is first taken darker, the colour will slowly fade to a warm, copper undertone within a few weeks and so will require a top up a little sooner then usual for brunettes. Next consider if you may want to go light again in the future. In that case it’s worth a consultation with your colourist to see if that will be achievable as it all depends on the dark shade you go to now and where you would like get back to in a few month’s time.

One big bonus for going darker is the improvement in hair condition, however don’t let this be the deciding factor, looking after your current shade with the correct shampoo and conditioning regime will go a long way to keeping your blonde hair strong, shiny, and healthy, even through the winter months.

Talking of hair condition…

Haug London Haus has a cutting-edge hair scan machine that measures the health of your hair, providing precise insights into its condition, structure, and porosity. This advanced technology allows our team to tailor colour treatments to your hair’s unique needs, ensuring that every blonde shade stays vibrant while maintaining optimal health.

You can book a colour consultation and digital hair analysis using the innovative smart analyser here.

This winter don’t feel pressured to change your shade just because the seasons have. Embrace the warmth, light, and radiance that blonde can bring to the colder months and keep your hair looking and feeling its best.


Read more about breaking the seasonal hair-colour rules: Allure: Why I Broke Seasonal Hair-Color “Rules”

In the spirit of breaking rules, here’s ELLE’s editors on Breaking The Beauty Rules