Fashion Week Hair Diaries
London Fashion Week is always a highlight in the Haug London Haus calendar. This season our Fitzrovia Salon Director Philipp Haug lead the hair teams for three incredible shows: E.L.V. Denim, Edeline Lee, and Malan Breton. Working alongside the talented Schwarzkopf UK team, Philipp brought his signature expertise to each runway, crafting looks that perfectly complemented the designers' visions.
E.L.V Denim
Sustainability met high fashion at E.L.V. Denim, named Vogue’s best denim brand. Designer Anna Foster champions 100% up-cycled post-consumer waste fabrics, and this eco-conscious ethos extended to the hair. Philipp and the team embraced each model’s natural hair texture, creating effortlessly tousled, ethereal styles using Session Label.
“We applied the mousse from Session Label onto the surface of the hair, scrunching it in to reduce frizz and enhance any natural waves or curls,” Philipp explains. “I then used The Salt to build movement and definition before lightly diffusing the hair. Finally, a touch of FIBRE CLINIX Light Oil added a polished sheen and smoothed any remaining flyaways, creating a raw, organic aesthetic that felt as effortless as it was striking.”
Photo credits E.L.V Denim.
Edeline Lee
For Edeline Lee’s striking Warriorhood presentation, it was all about the XXL Power Pony. Strong, snatched ponytails with sharp partings and exaggerated lengths took over the runway, adding an ultra-dramatic edge to the performance. Session Label products played a crucial role in creating these bold looks, with the mousse used to prep the hair, the strong hairspray locking everything in place, and the coat delivering a high-shine finish fit for the ultimate modern warrior.
Photo credits Anna Francesca Jennings, Elli T Carroll, Hyunjin Kim.
Malan Breton
For red carpet designer and Project Runway alum, Malan Breton’s show, Philipp and the team brought high-octane glamour to the catwalk at Royal Horseguards, blending classic luxury with a contemporary twist, resulting in sophisticated, elegant styles that enhanced the bold, theatrical designs Malan is renowned for. Once again, Session Label was our secret weapon, ensuring every model’s hair looked as lavish as the outfits they displayed.
Photo credits Malan Breton.
Book an appointment with the Haug London team today
Whether it’s a for high-fashion Power Pony or a naturally textured wave, our Fitzrovia hair experts are here to bring that runway magic to every client who walks through our doors.